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Why Sales Funnels Are The Next Thing In Affiliate Marketing


The term "Sales Funnel" might be new to you. It's a marketing technique that's been around for decades in the offline world. It's also a technique that's been routinely used by product sellers online.

It's a way for a seller to make more money from the people who visit their site.
What's new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
  • The Multi-Product Funnel
There's the funnel that's always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers usually have timers showing however very little time you have got left to create a choice or you’re told that restricted quantities ar on the market.
  • The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you're trying to sell them.
A less common plan of action is to supply free coaching and knowledge to prospects no matter whether or not they find yourself shopping for or not.


  • Sales Funnels In Use

If you've ever bought anything in the Make Money Online niche, you've already been exposed to the multi-product sales funnel.
They can often leave a bad taste and you end up feeling like you've been hounded into spending a lot more money than you intended. That can build some resentment in you.
If you recognize that feeling, is that something you'd want to bring out in your own customers?
Don’t forget that those that consider your offers ar real individuals, not credit cards with legs.
Treat your potential customers just like you'd like to be treated by a seller.
That's why I prefer the second type of funnel.
There's no hard sell involved. You're giving your prospects something free to entice them in the door.
From there, you start introducing them to your offer and why it might be a good fit for them.
You're trying to persuade them that what you're offering will make their lives easier or solve a problem for them.
If they buy, then they've made the decision to buy.
You haven't forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.
Because a break has created the choice to shop for on their own terms, they’ll feel far better concerning their shopping for call.
You'll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.


  • So How Does This Tie In With Affiliate Marketing?

In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.
These are used to drive traffic to an offer.
However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate's.
That means that the affiliate has lost access to that prospect forever and it's the seller who can market to that customer time after time.
The better affiliate networks will also pay affiliates on products that are in a seller's sales funnel.
So yes, you can earn commissions on multiple products.
But what you, as the affiliate, don't know is if the seller is offering products that are not in the "public" sales funnel to people on their list.
So you could be missing out on commissions as a result.
Typically, a sales funnel starts out with a low-priced product, offers higher-priced products in the funnel, culminating in one or more high-ticket products at the end of the funnel.
This tends to be where sellers make the bulk of their money. It's far easier to sell one high-ticket product than tens of low-ticket ones.
The seller is quite within their rights to market products that you won't earn a commission on.
After all, they own the email list that the buyers are now subscribed to.
So, to counter this, affiliate marketers have been creating their own sales funnels.
They select the front-end product, the upsells and any high-ticket products to promote.
These can all be from different sellers. But you, the affiliate, may think that some products complement each other better than the products in a seller's own funnel do.
Yes, the prospect will be exposed to each seller's funnel as well as the affiliate's.
But the affiliate is aware of that a buying deal of any product in their own funnel can generate a commission.
That said, I still suppose that the only Product funnel is that the higher approach from a customer-relationship purpose of read.
If an opening ultimately doesn't put your provide, you continue to have them on your email list. And currently it is time to market a unique provide to them.
You can market to those prospects as usually as you would like, as they are in your email list.
So the greatest benefits of building your own sales funnels are:
  1. You get to add prospects to your own email list
  2. Your email list is a business asset you fully own. It's usefulness doesn't depend on the whims or algorithm changes of Google, Facebook or whoever.
  3. Email marketing is still the best way make money online.
  4. You can market to your subscribers as often as you want.
  5. You can build your own unique sales funnels, combining products from a variety of sellers
As AN affiliate merchant, you must ne'er send individuals on to a suggestion. you are primarily giving sole access to it person to the vendor.
You should forever send individuals to a squeeze page 1st - one that you simply own - and it's solely once they register there that you simply send them on to your affiliate provide.
This way, you've got captured their email address and that they area unit currently a part of your 100%-owned business plus - your email list.
How does one Build A Sales Funnel?
If you utilize WordPress, there area unit plugins which will build squeeze (optin) pages and different kinds of funnel page for you.
But making AN actual sales funnel isn't the simplest. These plugins area unit nice at making individual pages instead of a complete funnel. It are often done, however you would like to be terribly organized and keep track of however every page relates to a different.
Another approach is to use a service like Clickfunnels that is designed solely for building sales funnels. there is a link to a review in my bio below if you would like to understand a lot of.
With a service like this, you do not even would like your own web site. The tool will do everything for you.
I hope you currently see the benefits in making your own sales funnels, no matter tool you finish up victimisation to make them.

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